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The entire Guerritore project was born from our first, illuminating, visit to the vineyard. Behind us rows and rows of vines, in front of us the whole panorama of the valley: an expanse of villages and districts whose visual rhythm was punctuated by church bells. Each town, a bell tower, a distinctive sign of identity.
Unlike the urban landscape, which responds to different aesthetic logics, crossing a territory made up of small towns, villages, means orienting yourself looking up to look for the bell tower of the churches. Thus, for the Fiano, Aglianico and Merlot Guerritore labels, we have chosen to reinterpret, in a post-modern key, the images of the royal bell towers of the villages of the Irno Valley, a symbol of the Campania identity that the wines represent. They are imaginary, visionary bell towers, deconstructed into minimalist elements and redesigned with chromatic contrasts, optical illusions and three-dimensionality.
The range of cold colors for the freshness of Fiano, the purple for a young wine like Merlot, the warm Bordeaux for the aged Aglianico and gold everywhere. The gold of the divisive experience of the sun reflected in the thousand windows of the valley. The gold of Guerritore wines, products of the highest quality, the result of a company that immediately made a choice of excellence and of a vineyard that, right from that first visit, when we turned to look at it, we understood to be the real jewel to be valued.
Photo of Antonio Alaimo / print of Sovemec