Every single piece of the Particolari line is handmade, inside every detail there is a story, the story of Maida and the art of preserving the good of the earth. Today you recognize Maida's square jars at first glance: special and unmistakable.

Let's start at the end... Maida's brochure begins with the word 'end' and begins a journey in reverse. The first image to appear, printed on a page that reveals the next, is the logo on the cap: we then proceed backwards to the fresh product and its cultivation. Black and white dominate to highlight the colors of vegetables, jams, legumes and sauces. The narrative continues to reveal little by little the places, Paestum, the land where it all began: because the secret is all there, at the beginning of everything. And finally, the cover: smooth and silver logo on a rough black background. To see with your hands, to feel with your eyes. And then once upon a time...