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In ancient Greek there is a word that embodies the meaning of Beauty and Good: Kalokagathia. This word, so full of meanings, in San Salvatore 1988 becomes the common thread of his entire agricultural identity.
The soul of San Salvatore 1988 is Giuseppe Pagano, for us Peppe, who made only one request for the brand identity: to use buffalo in the graphics. We immediately liked the idea and we started working on it, initially using etchings then with more creative interpretations of the buffalo, but without finding a valid synthesis. In the end, the idea was to draw the buffalo as the ancient Greeks would have done on their artifacts, using the same iconographic style. We then moved on to the pictogram and the logo, preferring a more modern stick font for the latter, until we arrived at an image-symbol so essential that it immediately became timeless.
Also having to think about verbal identity, during a meeting we remembered a story that Peppe told and still tells today, the anecdote of a buffalo that ran away and ended up in the vineyards. From that story (and from Marvin Gaye) comes “I saw a buffalo in the vineyards and I drank wine. I saw a buffalo in the vineyards and he saw me.” The whole visual of San Salvatore, rather than telling a product, tells a territory, starting from the naming of its wines (Elea, Trentenare, Vetere, Jungano...) all derived from local places or toponyms.
An Aglianico reserve, dedicated to the great Master Gillo Dorfles, an Italian art critic, painter, philosopher and academic and above all a great friend of Peppe, who for years spent his summers right in his hotel. The Reserve bears both its name on the label and its drawings on the front, drawings with unique traits that the artist has given to the Company.
