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The Alica pasta factory has raised the bar for quality by launching a line of pasta made with premium flours, selected among Italian excellences, such as Senatore Cappelli, intensely flavored whole wheat flours or organic, cultivated according to superior quality standards.
Creating the right packaging for this line of precious and refined pastes was a challenge and pushed us to make the vintage and Mediterranean concept of Pasta Alica even more original and elegant - a traditional line and to highlight the refinement of the project itself and the importance of the personality of each individual flour.
For this special edition, therefore, we chose something different in shape and material, creating a case instead of an envelope, and with an overall visual aspect that maintains a vintage flavor but is characterized by elegance and originality. The historical appeal guarantees, in fact, continuity with the brand's concept but the creation emphasizes the preciousness and uniqueness of the flours, to each of which a specific color palette is dedicated.
The visual is a game of shapes and colors, polygons and patterns placed side by side, which together recall the cement tiles of southern houses and recall the ancient cards of handmade pasta but without reproducing them. The reference to the ancient is, in fact, deliberately only a suggestion, a homage elaborated in an extremely contemporary and elegant visual complex, made up of contrasts and alternations.
Finally, the different color palettes, courageous and cheerful, are built starting from shades of yellow, ocher or gold to recall the color of wheat symbolized also by the essential and synthetic illustrations of the ears. Everything — the concept, the colors, the signs and the shapes — is designed to revolve around the thing that has the greatest centrality in this product: the ingredient.