From the iconographic and historical research of the territory, we found it interesting to start with the stone sculptures of the sixteenth-century “portals” present in Altavilla. These portals had carved flowers, called 'flowers of reception'. Their meaning is precisely in the name: they welcomed guests, foreigners who arrived in the city. They are scattered all over Campania (many in Cilento). We worked on the shape of these flowers and made them unique, inserting them in the center of these round labels, circling around them the name of the product and “organic extra virgin olive oil”. We chose a low bottle, so that the label would live better on it and that it would create greater visual contrast.