Money&family

Il Sole 24 Ore chose us for the graphic image of the “Money and Family” series, created to accompany families in their daily economic choices, both large and small. We have thus created six covers in accordance with the themes of the publications.

Creative process

We wanted uniformity and differentiation: we obtained them by declining — in our own way — the key concepts of the editorial line: clarity, linearity, promptness. Clarity in the graphic layout cage: the same for everyone.

custom-made palette

Linearity in the icons that differ depending on the theme of the number. Immediacy in the choice of colors: palettes chosen tailored to the theme of the issue in question. Finally, the titles: essential, composed of a single word that immediately identifies the theme of the issue.

Credits

Antonio Alaimo Photos

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